BRIGHT SHADES, TWO-TONE STRIPES

STRIPE
PASSION

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FRESH AND LIGHTWEIGHT: NEW ARRIVALS FOR SUMMER

100% BENETTON
STYLE

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MAKE YOUR BEACH TOWEL UNIQUE

CUSTOMIZE IT
WITH EMBROIDERY

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NEW BEACHWEAR IN SUMMER COLORS

DREAMING OF SUNSHINE,
DREAMING OF SUMMER

WOMEN MEN
SPARKLING NUANCES + POP STRIPES: THE WINNING SUMMER COMBO

NEW
ENERGY

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NEW BABY LOOKS FOR SUMMER

ALLOVER
STRIPES

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STEP INTO OUR WORLD

THE NEW
BENETTON APP

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WELCOME TO BENETTON

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Shop by Color

Get swept away by the colors START FROM HERE
All Women Men Kids Benetton Home

Inside Benetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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PERSONALIZED BEACH TOWEL

Soft, durable, super colorful: make your beach towel unique with embroidery.

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