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BORN THIS WAY
An entire PETA-approved & vegan complexion collection infused with skin-loving ingredients. Our natural foundation, matte foundation & hydrating concealers perfect your complexion with flawless undetectable coverage.
NEW SHADE FINDER!
BORN THIS WAY
SUPER COVERAGE CONCEALER
REASONS TO LOVE
• Longwearing for 12 Hours
• Multi-Use (Conceal, Highlight, Contour, & Retouch)
• Photo Friendly/No Flashback
BORN THIS WAY
NATURAL FINISH FOUNDATION
REASONS TO LOVE
• Longwearing
• Photo Friendly/No Flashback
• Hylauronic Acid
BORN THIS WAY
MATTE FINISH FOUNDATION
REASONS TO LOVE
• Super Longwearing for 24 hours
• Oil-Controlling
• Hyaluronic Acid
BORN THIS WAY
ETHEREAL LIGHT CONCEALER
REASONS TO LOVE
• 24-Hour Wear
• Non-Creasing
• Waterproof, Sweat & Humidity-Resistant
Born This Way
Mini Eye Shadow Palettes
Two New Travel-Friendly Must-Have Neutral Palettes.
Easy To Blend Formula • Creamy, Silky Texture • PETA-approved • Natural-Looking
Modern Nude Shades • Highly-Pigmented
For 1-Swipe Payoff
WATCH NOW
NEW! Mini Eye Shadow Palettes
Inspired by the iconic original Born this Way Natural Nudes Eye Shadow Palette!
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t compliment your skin when you use Born This Way. The collection allows your true beauty to shine through.
Fit for Your Skin
The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eyeshadow palettes with matte and shimmery shades for a subtle pop of colour. Just a few simple products can make you fall in love with your natural look.
Find Your Perfect Shade
Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.
The Born This Way Collection including the foundations are PETA-approved.
The Born This Way Collection makeup and beauty products is owned by Too Faced.