The Tote Buddy, a ccording to the website, is a product that neatly holds large piles of reusable bags, to help you stay organized and declutter for every shopping trip. On the homepage, 3 incredibly short videos are presented to adequately explain the product: ‘What is The Tote Buddy’; ‘How to use The Tote Buddy’; and ‘Why use The Tote Buddy’ – which reach only 23 seconds combined. People can navigate to the shop, which offers a number of styles to purchase, or read the blog testimonials from happy customers, featuring the product in a number of locations. The website is lively and bright, hammering home the user-friendly ethos behind the product.