Send a pantygram is targeted at women, offering a ‘panty’ delivery service to a person of their choice, alongside a personally crafted message. The lingerie to be sent is red and heart shaped, lending it perfectly to valentine’s day. The gifts are anonymous, promising the ultimate thrill for the recipient. Visitors to the website are invited to select the occasion and select how ‘spicy’ they’d like the message within the card to be, ranging from ‘mild’ to ‘erotic’. The website also boldly claims that the product was featured on the Ryan Seacrest show, and that they’ve had a lot of pantygram press.