‘If it sparkles like a diamond,looks like a diamond, and it must be a diamond veneer’ – so says the tagline of Diamond Veneer’s webpage. The company is committed to bringing a low-cost alternative to diamond jewelry, in the form of stones, rings, earrings and brooches that are treated to place a veneer of carbon diamond particles over cubic zirconia. In other words, there is a diamond skin on a different stone. The website promises that the jewelry on offer is as near colorless as possible without using pure diamond. Visitors can navigate through the succinct collection of items, and learn about becoming an affiliate, or even a diamond veneer dealer.