BritBox is an ad-free and subscription-based streaming online service that is designed to offer British programming in and outside the U.K.’s boundary. The streaming company is a brainchild of B.C. iPlayer and ITV Hub that has offered streaming services since November 2019. Its power in streaming comes as the audience usually stops for new content from the BBC and ITV shows. It provides one of the largest collections of British box-sets in one go and has been described as a ‘Niche Streaming Service’ in the U.S. due to its British content. It garnered subscriptions of 250,000 within a year since its launch in the U.S. and about 650,000 subscribers from its platform in North America. Due to its growing subscriber, Britbox has become a key player in the streaming industry.