Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers canceling or transferring to another course between 1 to 7 calendar days prior to the course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.
Foundations
Product Marketing & Management Fundamentals
Foundations teaches product marketing and product management fundamentals for product professionals.
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects and drive results.
In Person Course
- 7 hour instruction
- PMC certification
- Tools, templates, examples
- Peer community
- Weekly instructor office hours
Dive deeper into your
training with our hands-on
Pragmatic Labs
Related Labs:
- Market Discovery Lab
- Action Planning Lab
- Positioning Lab
What you’ll learn in Foundations
The Need to Be Market-Driven
- Identify and listen to the entire market
- Stop talking about opinions and start planning products from the outside in
- Become the market’s messenger
How to Create a Market-Driven Organization
- Implement the Pragmatic Framework
- Speak the same language
- Define roles and responsibilities while speaking the same language
- Perform gap analysis to compare actual performance with potential
Build and Share Market Expertise
- Talk to and observe the market in action
- Develop detailed profiles of your buyers and users
- Document and share your market knowledge across the organization
Uncover Strategic Opportunities
- Identify opportunities within market problems
- Use criteria to determine if problems are worth solving
- Ensure you’re the right company to solve the market problem
Common Roles:
- Development
- Executive Leadership
- Communications
- Product Management
- Product Marketing
- Sales
Tools and templates you’ll learn in this course:
- Pragmatic Framework
- Gap Analysis
- Market Segmentation
- Action Plan
- Solutions Matrix
- Positioning
- Roles and Responsibilities
Discover the Pragmatic Difference
Pragmatic Institute is considered the gold standard in professional training.
Our courses, certifications and workshops are designed to help professionals and organizations overcome common challenges by providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.
By combining lecture from executive-level instructors, hands-on training, tools, templates and more, we are able to provide companies and individuals with training that focuses on results and retention.
Foundations: Begin Your Product Journey
Prerequisite for all Pragmatic Courses
Foundations is the course where everyone begins at Pragmatic Institute. It’s the prerequisite gateway to a world of certifications in which you will grow your skills, learn the importance of listening to your market and adapt to a market-driven approach.
TRUSTED ALL OVER THE WORLD
What our students are saying
FAQ
Foundations is a prerequisite for Focus, Design, Build, Market, Launch, Price and Insight and those courses were developed to build on the concepts covered in Foundations. If you don’t understand these core concepts, you won’t gain the full benefit of our other courses.
When it comes to what you learn, nothing. We’ve worked hard to provide you with the same great learning, regardless of delivery format.
Depending on how you learn, you might find that one format works better for you than the others.
We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.
Along with the course itself, your registration fee includes the optional certification exam at the end of the class and lifetime access to the Pragmatic Alumni Community.
Contact Us
Please fill out the form and a representative from Pragmatic Institute will contact you.
Foundations
Product Marketing & Management Fundamentals
The first step to become truly market-driven
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects and drive results.
Need help deciding?
We focus on building expertise and collaboration within and across data, design and product teams. This allows organizations like yours to accelerate innovation, grow revenue, improve customer satisfaction and drive success.